Perfume Personalities: Make Impression With Fragrance

February 22nd, 2012

We’ve all heard the expression that “first impressions count”. People “judge a book by its covers”. So what impression are you making with your looks? We try to leave a good impression, this is why we always think about what to put on and we take care with our make-up and ensure that our hair and nails are well groomed. But how regularly will we consider the impression our perfume leaves?

It isn’t tough to choose the precise perfume; it’s just that we don’t tend to think a lot on what perfume we should wear each day considering various circumstances. If you don’t know a base note from a top note or a chypre from a floral oriental, here’s an easy guide to which perfume to wear and when.

Perfumes have their very own personality. Opting for a perfume with a personality that fits the temper that you need to project will help to support the image that you need to create.

What story would you wish your perfume to tell?

Love and romance

If you wish to give a romantic impression take a look at any such romantic perfumes. Cacharel Amor Amor, Hilary Duff With Love, Elizabeth Arden Provocative Girl, Prada Tendre, Sarah Jessica Parker Lovely, Viktor & Rolf Flower Bomb.

Touch of Sophistication

To create an influence of sophistication, make a choice any such chic perfumes. Chanel Attract, Chanel Coco, Prada EDP, Chanel No.5, DKNY Woman.

Sense and Sensibility

Create a sensuous impression with any of these seductive perfumes. D&G The One, Agent Provocateur, Lancôme Attraction, Armani Code, Carolina Herrera 212 Horny.

Innocent and Youthful

Perfumes reminiscent of youthfulness and innocence include Anna Sui Dolly Girl, Kenzo Plants, Theirry Mugler Angel, Britney Spears Believe and Ghost Serenity.

Amorous and Flirty

Create a more flirtatious image with a lively, cheeky perfume like Boss Femme, Calvin Klein IN2U, Britney Spears Fantasy, Vera Wang Princess, Dior Cherie or YSL Young Sexy Lovely.
Chic Chic

Choose a perfume from: Armani City Glam, YSL Elle, Chanel Coco Mademoiselle, Miss Dior, Gucci Envy or Stella McCartney Stella EDP.

Fashion Video Marketing

November 18th, 2011
Fashion has notoriously been a luxury of the wealthy elite. Those in the lower and middle classes could only achieve knock-offs and more functional approximations of the high fashion designs. Even exposure to the groundbreaking patterns has been limited to those who can afford one of two things: tickets to fashion shows, or a subscription to Vogue Magazine. Since 2010, however, the tides have turned to give all Americans access to life, liberty and the pursuit of high fashion.
This change is made possible by a single concept, online video marketing. As the science of search engine optimization has been developed, with link building and social media paving the way, we have come to understand that hosting relevant videos on your website’s homepage is a great way to more up in the ranks of Google, a process called optimization. With the commanding presence of YouTube and the desire for optimized web content, fashion brands from the well-known designers to the up-and-coming local lines have started creating videos to make their footprint in the digital world.
So why is fashion just now getting on the video boat? Historically, video was a very exclusive and expensive medium. The only way to gain mass exposure for a video was through obtaining a spot for TV commercials put together by a production company, which is very costly and also highly competitive. Now, with free video hosting on many websites, the only cost of video marketing is in video production.
Many high fashion designers use the internet to display videos of all kinds – short films using the fashion line as the wardrobe (like Chanel’s Blue), commercial-like concept videos expressing the inspiration for a line (Kate Spade’s Live Colorfully), and even mass exposure for extremely well-done fashion shows (Alexander McQueen’s Plato’s Atlantis).

Men’s Fashion For Dummies… er, Ladies

October 20th, 2011

As women, we often consider ourselves to be the authority on fashion and style. Most of the fashion “greats” have either been women or have designed for women: Coco Chanel, Valentino, Max Azria, Vera Wang, Christian Dior… the list goes on. There is a plethora of magazines devoted solely to the topic of women’s fashion. We follow fashion trends, create some of our own, and with the exception of classics like the Little Black Dress, our wardrobe is constantly changing. Men’s fashion is just as important to haute couture, but through the years, their trends lean more towards a classic, timeless look, rather than fads and experimentals. For example, rather than focusing on current fashion trends, guys have always made comfort and practicality a major priority.

Mens fashion, fashion for menMen have just as many incredibly successful and monumental designers working for the cause of external male betterment. Ralph Lauren, Calvin Klein, Cole Haan, Giorgio Armani and Hugo Boss have been shaping the look of men for decades, creating the fashion ideals associated with successful gentlemen. Sporting appropriate fashion choices often give guys some of the same feelings we have: authority, confidence, and attractiveness to the opposite sex. The styles, though seasonal, have kept a majority of classic elements. Emphasis on broad, strong shoulders gives off a sense of empowerment, and a defined, narrowing line from a broad chest to a narrower waist and hips shows off a man’s sleek, sexy, sensitive side.

Just as there are boutiques with businesswear and elegant eveningwear for women, there are store fronts for the guys as well. Men’s fashion boutiques often carry the highest quality designers as well as some well-made mass market apparel. They present fashion as a cohesive whole (which is generally how men think), rather than having separate sections for pants, blazers, shirts and ties. Ties and watches are the fashion equivalent of jewelry. While women set themselves apart with fashionable blouses and shoes, men choose to make statements about their personality with neckties and wristwatches.

Keep this in mind when shopping for men – with a few exceptions, guys just don’t care about outward fashion as much as we do. Rather than trying to make him into a model straight from GQ, help him stand out and maximize his masculinity.